We create printed on-demand collections with exclusive design. No stock, no waste. Just inspiration to raise awareness and supercharge the 17 Global Goals!

Proceeds go to initiatives supported by United Nations Development Programme.

Jacob Felländer

We will need new solutions to the many old problems such as climate crisis, pandemics, famine and conflict. While A.I will take over many tasks in the workplace, the next generations will need to develop more human traits like creativity so we don’t get lost. Art and creativity need to have a more central role in tomorrow's society. I want to take art out in the streets so people can interact with it and also start their own creative journeys.

Moa Bartling

Changing the world is always on my mind. Changing perspectives. When seeing things from upside down or with my eye in the back of my head, I can create my own reality. Colors give me energy and focus. Focus to make a real impact. #Fightinequality feels like that, that it will really make an impact.

SAY YOUR VOW'S TO THE WORLD – you are here, please take care.

Jesper Waldersten

From screwed up to golden, from standing still to full acceleration. "I want to create images where nothing is static, nothing is obvious. This is serious, the state of the world. Let the unpredictable, ingenious and even unsettling lead you forward." You might laugh at Walderstens contemporary satire but lurking throughout is a depth of seriousness.

Mats Gustafson

New York, Spring 2020, COVID-19. A difficult and challenging time. When asked to participate in this project, these images came to mind - A RED HEART, the iconic symbol of love, made in watercolor, soft and maybe melting. A FLAME, also made in watercolor, warm, strong, full of light and full of hope. A PAIR OF SURGICAL GLOVES, cut out in blue paper, as a symbol of the care, comfort and compassion, given to the covid-19 victims by heroic first responders and health workers, here and around the world. A symbol of the embrace we’re not able to give.


By wearing the message of change - you are joining forces with people around the globe. We use circular innovative materials, like Texloop, partly made out of re-used fibre and textiles, as well as 100% organic cotton. To eliminate waste, all our clothes are printed on-demand. And of course, we avoid unnecessary shipping emissions.