Join us in embracing five principles that shape our vision for a better world. Actively align your actions and company values with these guiding lights:

01 – WE SEE OPTIMISM AS A FORM OF REBELLION
Choose hope over despair. Challenge yourself and your company to prioritize optimism as an act of rebellion against polarization.

02 – WE WILL USE CREATIVITY
Respect diverse creative perspectives. Encourage creativity that amplifies messages of progress and hope.

03 – WE WILL COLLABORATE ACROSS SILOS
Break silos and share generously. Evaluate your company's commitment to sharing knowledge and progress for the common good.

04 – WE WILL INCLUDE YOUTH
Actively include youth in shaping the future. Ensure their voices are heard and valued in decision-making.

05 – WE WILL USE THE GLOBAL GOALS AS ROADMAP
Align actions with the 17 Global Goals. Embrace a broader agenda beyond profit.

Support by signing the Manifesto

Commit to these principles. Pledge your support and actively integrate them into your daily actions and company ethos. Thank you for joining us on this transformative journey toward a more inclusive and hopeful future.

In a world overwhelmed by crisis and despair, our collective mission is to reignite hope. On UN World Creativity and Innovation Day, April 21, join us in a global movement to celebrate hope, collaboration, and creativity!

Why participate?

Hope ignites action and action ignites hope. According to science, collaboration and optimism are both crucial for change to happen. We're not deluding ourselves that everything is perfect, but there is an important middle-ground worth highlighting - in order to make fear and anxiety move into action we need hope.

Your Impact Matters

Previous campaigns have shown how powerful our collective efforts can be. Every contribution, no matter how small, helps spread our message of hope.

How to participate?

Your creativity is a powerful tool for this message – so focus on what possibly can go right and wield it with purpose! Remember, language is not just words; it's action. It has the power to go viral, carrying profound meaning. Share good news, personal stories, sustainable ideas, visionary projects, or creative works like music or art —anything that pushes us closer to the Global Goals!

Your Unlimited Canvas

You have the freedom to inspire hope and action within your communities in your own unique way. You retain ownership of your creative contributions.

When?

Share your message on April 21 using the hashtags: #HopeForFuture #Action4Hope #WeekOfHope across your social media and communication channels.

HEART 17 invites the creative community of the world to join forces to use creativity to ignite hope and raise awareness for the 17 Global Goals. A few of the organizations that have been part of the journey:

EY – H&M FOUNDATION – UNDP – EPIDEMIC SOUND – SPOTIFY – HOUDINI SPORTSWEAR – MOJANG STUDIOS - CREATOR STUDIO – EY DOBERMAN – SPOON – CAKE BIKE – SNS – TRIWA – CHILDREN CLIMATE PRIZE – FOTOGRAFISKA – JOSÉ GONZÁLES – VEGA - TIKTOK – CLIMATE LIVE SWEDEN AMONG OTHERS.