Hopelessness is spreading. The awareness around the Plan, the 17 Global Goals, is low. Important messages do not reach out. Now, when it’s needed more than ever, business and creatives have a role to play in telling their audiences about the Plan for a better, more sustainable tomorrow.

Social and environmental challenges don’t exist in silos, but in complex systems. We need to be disruptive and forward-looking. Breaking down silos between business, art, science and activism. We need to bring back hope.

In times of despair,​ optimism is a form of rebellion.​

We enable business, artists and youth ​to together turn despair into action,​ and action into hope. ​Using creativity as key enabler. As a partner of the UNDP,​ our partnership enables meaningful​ advances towards the Global Goals.

A clear brief ties together the initiative - business, artists, youth - to amplify the message and the impact that we hope to achieve​.

One message.​

HEART 17’s mission is clear – that hope and action form a virtuous cycle where one can’t exist without the other. Creativity as key enabler.​ We will continue to work closely with the UNDP on identifying the key messages that need to be activated.​

Many voices.

Yearly on UN World Creativity and Innovation Day, HEART 17 curates a campaign to inspire hope and accelerate innovation towards the Global Goals. ​​

Based on UNDP knowledge, HEART 17 will create a brief and co-ordinate with its network to enable easy participation and spread of meaningful messages. 

Amplified worldwide.

Our partner relationships will spread the word and given the opportunity to create own channels and canvases worldwide for the UNDP message of hope to reach a massive audience.

We curate brands, artists and youth in a collective act for hope, united by creativity. Since started 2020, HEART 17 has curated initiative worldwide reaching millions of people. One message, many voices.

HEART 17 invites creatives of the world to join force to use creativity to raise awareness and engagement around the Plan for a better tomorrow - the 17 Global Goals. Breaking down silos between business, art, science and activism.

EY – H&M FOUNDATION – UNDP – EPIDEMIC SOUND – H&M – SPOTIFY – CREATOR STUDIO – EY DOBERMAN – SPOON AGENCY – CAKE BIKE – HOUDINI SPORTSWEAR – SNS – TRIWA – CHILDREN CLIMATE PRIZE – FOTOGRAFISKA – MOJANG – TIKTOK AMONG OTHER.

We are a social enterprise and very proud to be supported and funded by our core partners H&M Foundation and EY.

HEART 17 is in a build-up phase and realization of the vision and actively looking for partner no 3 to accelerate and scale the model.

Anna Ryott is a business activist, experienced board member and investor focusing on business accelerating the Global Goals. She is globally known as a thought leader with a goal to change the world to a better place through partnership, innovation and creativity.

Jörgen Andersson is a creative and strategic consultant and serial entrepreneur with a firm belief that creativity and innovation is the strongest power to create and build a sustainable business and manage change.