About Heart 17

Our story

We are living through a time that is redefining our human story. The challenges we face together are unparalleled and we continue to live beyond the boundaries of what our planet and its people can sustain. A feeling of hopelessness is felt by many. But there is hope if you choose to look for it. There are things we can all do if we choose to act. And the potential for positive change is limitless if we choose to work together. Our human creativity, our ability to innovate relentlessly and our refusal to accept the status quo unites us. To take on these challenges we need something to believe in, a new solution to bring us together.

The HEART 17 initiative is here to, in partnership with the United Nations Development Programme (UNDP), create a solution that will spark change using the powers of creativity, innovation and togetherness. We have 10 years of hard work in front of us, so let’s start working together.

Our Plan

HEART 17 has a vision: Together build a planet of hope to accelerate the United Nations Global Goals. We are a global initiative sparking hope and action, aiming to accelerate the plan we love, the UN Global Goals. By using the power of creativity and innovation, and in partnership with UNDP and progressive brands, we amplify the voices of creative youth leaders, artists, business leaders, and other changemakers from across the globe. Together we share messages worth spreading. All to inspire hope and action towards a better tomorrow.

Our lighthouse – The UNDP

Standing alongside the vision of HEART 17 is the authority and our partnership with UNDP, the leading organization within the UN fighting to end poverty, inequality, and climate change in 170 countries.

The UNDP builds lasting solutions for people and the planet, and HEART 17 activations are built around their recommendations and guidance.

UNDP helps eradicate poverty, reduce inequalities and exclusion, and build resilience so countries can sustain progress. As the UN’s development agency, UNDP plays a critical role in helping countries achieve the Sustainable Development Goals.

The Sustainable Development Goals (SDGs), otherwise known as the Global Goals, are a universal call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity. To learn more, visit undp.org

Please see UNDP disclaimer further down.

Behind the scenes

HEART 17 is a global social enterprise uniting people and business to accelerate the 17 Global Goals (SDGs) throughout the world. Not by charity, but by the business of innovation, creativity and partnership. An initiative where everyone, from large corporations to people on the street, can engage and be inspired. We are run by a non-profit model, with all profits going to advocacy initiatives accelerating the Global Goals.

We wish to activate people who recognise that sustainability is an issue that needs to be addressed, but don’t actively entrench it in their own lifestyle. They who want to make a difference, but maybe lack the tools and inspiration needed in order to take action.

We wish to reach out and unlock their enormous power with the help of youth leaders, brands and other so called changemakers.

Our Changemakers

We believe that partnership is the new leadership. To change the way things are, we need to break silos and work together. We collaborate with progressive youth leaders, business leaders, brands, artists, creators, musicians, believing in our vision of using the powers of creativity and innovation to spark hope and change. We call them Changemakers.

Our platform aims to amplify our changemakers voices of knowledge, drive and focus to guide, enable and empower global, real-world, impactful action for many.

We know hope is sparked by action. And action is sparked by hope.

Our founders

Anna Ryott is a business activist, experience board member and investor focusing on business accelerating the UN Sustainable Development Goals. She is globally known as a thought leader with a goal to change the world to a better place through partnership, innovation and creativity.

Jörgen Andersson is a creative and strategic consultant and serial entrepreneur with a firm belief that creativity and innovation is the strongest power to create and build a sustainable business and manage change.


Partnership is the new leadership. Our partners pioneer a new paradigm to accelerate a more hopeful, sustainable future for the world. Now, when it’s needed more than ever, brands and organizations have a role to play in leading their audiences and their organizations in the direction of a better, more sustainable future. We need to find new ways of working together, better ways of engaging employees and reaching consumers, and more tangibly delivering on the promise of brand purpose.

Because critical messages are not being heard by young people. Wrong senders. Wrong packaging. Wrong channels. This contributes to a sense of hopelessness, and a doesn’t concern me attitude. What if we could interrupt the signal? If we work together we can. One message - many voices.

HEART 17 is a platform for progressive businesses to spark HOPE to accelerate all of these shifts, enabling a network of partners to use their size and scale together, to inspire hope and action towards a better tomorrow.

We are very proud to be supported by our core partners H&M Foundation and EY.

We also have friends supporting our journey in different ways! Spotify | H&M | Mojang Studios | TikTok | Doberman | Cederquist | AKQA | Otmore | Royal Swedish opera | Stockholm Art Week. HEART 17 is always looking to collaborate with brands and organizations willing to work together, using their reach and creativity to do good.  

Contact us

If you want to contact us regarding becoming a changemaker or partner up with us, please send us an email at info@heart17.com and we’ll get back to you.

Follow us on Social Media

Let's hangout. Follow us on Instagram @heart17_official. See ya!


UNDP does not endorse and/or recommend any commercial or other products, goods, or services offered by any partners of HEART 17 AB. UNDP does not endorse any commercial entity. UNDP makes no representations and gives no warranties of whatever nature in respect of the products, applications, goods or services, or any documents related to them, offered by HEART 17 AB or their partners, which use the UNDP name. UNDP does not make any claim, warranty or representation whatsoever, expressly or implied, either as to the fitness or suitability of the referred products, goods, or services for any purpose for which they may be put.

The name “United Nations Development Programme”, “UNDP” and the UNDP logo are the exclusive property of UNDP. The UNDP name is protected under international law. Unauthorized use is prohibited. The name may not be copied or reproduced in any way without the prior written permission of UNPD. Nothing herein shall constitute or be a limitation upon or a waiver of, express or implied, the privileges and immunities of the United Nations, including UNDP, which are specifically reserved.